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行銷與流通管理系
創意行銷、創業管理X創新流通、餐飲行銷
Department of Marketing and Distribution Management, Tajen University

Department of Marketing and Distribution Management, Tajen University

      

Background
To meet the high demand for marketing and distribution management professionals of business enterprises and non-profit organizations in Taiwan, the Department of Marketing & Distribution Management was established in August 2003 with the approval from the Ministry of Education. The department has set up four-year program leading to a Bachelor degree.

Educational Objectives
The Department aims to prepare students to fill entry or middle level positions in business enterprises and non-profit organizations. Our graduates are expected to have sound theoretical knowledge and solid practices to help their prospective employers solve business problems.
 
Programs
Four-year bachelor degree program
 
Special Features
The Department focuses on teaching excellence, which is achieved by balancing theoretical foundation and practices. Other important skills and knowledge such as information systems literacy and foreign languages are emphasized. The Department also encourages establishing partnership with local business organizations to facilitate teaching, research, and student internships.
 
Faculty
Faculty members hold doctoral or master’s degrees, and/or have substantial experience in the related fields.
 
Facilities
Campus facilities that support teaching and research include intelligent store , mobile marketing platform, mobile logistics management system, cultural and tourism marketing platform, business operation simulation system, marketing winner, retail expert, and supply chain simulation (beer game).
 
Curriculum
The curriculum consists of courses in four areas:
(1) Core Courses: management principle, economics, business statistics, accounting principle, electronic commerce, marketing research, marketing and distribution project, human resource management, financial management, internship, and etc.
(2) Marketing Management Courses: marketing management, consumer behavior, product management, channel management, pricing strategy, promotion and advertisement, services marketing, international marketing, internet marketing, and etc.
(3)Distribution Management Courses: retailing management, logistics management, supply chain management, service operations management, practices in retailing management, industry analysis, entrepreneurial management and etc.
 
Prospect
The fields of marketing and distribution management offer a wide variety of occupational opportunities for graduates. Graduates can expect to work in business and non-profit organizations as entry or middle level management professionals in areas such as marketing, sales, retailing, wholesale distribution, logistics, electronic commerce, and etc. In addition, pursuing graduate degrees (in business or management schools) at domestic or overseas institutions is a good prospect as well.

Faculty Members

NameLEE, YAO-KUEI

Job titleProfessor, Dean, College of Smart Living and Management; Chair, Marketing and Distribution Management Department
Research expertise:  Electronic Commerce, Internet Marketing, Management Information Systems
Education Doctor of Education, Educational Administration in Higher Education, The University of South Dakota, USA;   M.S., Management Science, The University of Texas at Dallas.

NameCHEN, CHI-WEI

Job titleProfessor, Department of Marketing and Distribution Management 
Research expertise:  Consumer Behavior, Production Management, Quality management, Artificial Intelligence 
Education Ph.D., Industrial Engineering, University of South Florida, USA
 

NameLIU, TSAI-LUNG

Job titleAssociate Professor, Marketing and Distribution Management Department
Research expertise:  Marketing Management, Marketing Research, Business Simulation, Human Resource  Management
Education 
Ph.D., Management, Graduate School of Management, The University of I-Shou,Taiwan;  M B A., Management Business Administration, The University of Azusa Pacific at California , USA

NameHSU, DENG-FANG

Job titleAssociate Professor, Marketing and Distribution Management Department
Research expertise:  Economic Analysis, Efficiency and productivity analysis, Econometrics
Education 
Ph.D., International Economics, Chung-Cheng University, Taiwan

NameSHIU, JERRY YUWEN

Job titleAssociate Professor, Department of Marketing and Distribution Management 
Research expertise:  Service marketing, consumer decision making, consumer psychology and behavior, and chain store and distribution management.
Education Ph.D., Business Management, National Sun Yat-sen University, Taiwan; M.B.A., Business Administration, the University of South Dakota, USA

NameCHEN, HUNG-CHE

Job titleAssistant Professor, Marketing and Distribution Management Department 
Research expertise:   Marketing and Distribution of Cosmeceuticals, Introduction to Cosmeceuticals, Retailing Management.
Education  Ph.D candidate,  M.S., Graduate School of Distribution and Logistics Systems, Ryutsu Keizai University, Ibarakikenn, Ryuugasakshi, JAPAN 

 

NameLIN ,SHEN-CHUNG

Job titleAssistant Professor, Marketing and Distribution Management Departmen 
Research expertise:  Tourism,Hospitality  Industry Management,Etiquetee, Marketing Management Cases
EducationM. S., Tourism Managememt, Chinese Culture University, Taiwan, ROC

 

NameHSIEH, KUAN-MIEN

Job titleLecturer, Marketing and Distribution Management Department
Research expertise:  Corporate Finance, Financial Accounting, Investor Behavior.
Education  Ph.D candidate, Financial Management, National Sun Yat-sen University, TAIWAN;   M.B.A, Accountancy, National Cheng Kung University, TAIWAN

 

NameHSIEH, TSUNG-HAN

Job titleLecturer, Marketing and Distribution Management Department
Research expertise:   Finance, Computer Applications
Education Ph.D candidate, Finance, Queen’s College, UK
 

NameHUANG, PO-SEN

Job titleLecturer, Department of Marketing and Distribution Management

Job titleAssistant Professor, Marketing and Distribution Management Departmen 
Research expertise:  Design and evaluation of e-OSCE platform, mobile learning, blended online collaboration, internationalizing the curriculum, and multi-cultural studies
Education
Ph.D. student, Engineering Science, National Cheng-Kung University, Tainan, Taiwan; Ed.S., Curriculum & Instruction with emphasis in International Education, Kent State University, OH, USA; M.A., Instructional Technology, San Jose State University, CA, USA; B.S., Marketing and Decision Science, San Jose State University, CA, USA